Doo Dah means excitement.  At Doo Dah Apparel LLC that is exactly what we are.  We are excited about a sustainable, regenerative, circular, eco-friendly, and socially responsible apparel industry.  We make an effort to support local artists, laborers and small businesses doing their best to contribute to communities right here in America.    

We value products made with sustainable materials such as organic and recycled cotton, linen, Tencel Lyocell, modal, upcycled and repurposed metals and gems, holistically natural dyes, and alternative leathers made from apple pulp, mycelium and invasive fish species.  We plan on making our own line of clothing for men using environmentally responsible fabrics and local labor right here in Los Angeles.  

The most problematic approach to business as we’ve known it in America is an emphasis on the bottom line.  The bottom line views labor as a problem because it cuts into profit margins. Unions that protect an employee’s wellbeing are a problem for the same reason.  A corporate structure that values a return to shareholders more than the people actually doing the work is structured for inequity, or abuse.  Employees are expected to do more and more work for less money, and they often lose hours or their jobs entirely to compensate for a loss in revenue caused by poor managerial decision making.    

Every business should budget responsibly, but not at the expense of those doing the work. From a governmental perspective, the bottom line essentially means we should privatize Social Security and eliminate protections guaranteed in the Affordable Care Act.  Why?  Because the bottom line believes people are a costly problem, and it’s the reason the middle class, the heart and soul of our great Country, continues to shrink.  And that’s about as un-American as it gets, and it’s simply wrong.     

The United States is one big melting pot.  It’s our unique diversity that makes us the greatest Country on earth.  Our diversity needs to be respected, supported and celebrated.  Minority owned businesses are beautiful, and they’re important to what we’re doing at Doo Dah Apparel.   

We love women, everything about them, so we’ll be lifting up our better halves as much as we’re able to.  As far as we’re concerned, the more women owned businesses there are the better.  The more women representatives in politics, the better.  The more decisions made by women in our society, the stronger our society will be.  Women rule!  

For every success story there might be ten, a hundred, or perhaps thousands of livelihoods that are struggling.  A charitable temperament is indicative of a socially responsible enterprise.  Doo Dah Apparel will always value the efforts made by businesses to support a worthwhile cause.  Our goal is to become a Certified B Corp., a corporate structure focused on a healthy environmental footprint, and, more importantly, the stakeholders of a business rather than the stockholders.

We participate in the Greenspark program to plant a tree with every purchase, and we’re helping to lift up companies like Conscious Step in their effort to clean the planet and eliminate social injustices like discrimination. We also support 4ocean in their effort to remove plastic from the ocean, and 1% for the Planet, a global movement that accelerates smart environmental giving and prevents greenwashing.

Doo Dah Apparel uses recycled and/or biodegradable packaging materials designed by EcoEnclose, a company located in Colorado.  Sendle, a Certified B Corp., is our shipping provider.  Sendle provides 100% carbon neutral shipping.

At Doo Dah Apparel, we believe in the old Greek maxim that to know the good is to do the good.  Education is at the heart of a civil and responsible society.  People will not knowingly make the wrong decision if the right one is available to them.  We will always make an effort to provide our customers with the information they need to make the most responsible decision.   

Our inaugural motto is a quote from Herman Melville:  “I know not all that may be coming, but be it what it will, I’ll go to it laughing.”  And so will we.